Medical Information Call Centre (MICC)

Medical information for pharmaceutical products primarily involves inquiries from consumers and healthcare providers about the products. The teams providing MICC services may also serve as the knowledge hub for sales representatives.


CONTINUUM has extensive capabilities for MICC services and highlights of the services include:

  • Expertise in triage and management of:

    • Adverse Event intake & subsequent ICSR processing

    • Product Complaints

    • Medical Inquiries & Standard Responses

    • Marketing Inquiries

  • Inbound calls

  • Follow-up calls

  • Language supported: English

  • 24X7 Support

  • Qualified HCPs

  • Comprehensive tracking of metrics/KPIs for clients

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